Join the Collaboration to

Win Championships in Pittsburgh

Become a Member

Alliance 412 strengthens the University of Pittsburgh's reputation as a top destination for elite athletes by providing innovative Name, Image, and Likeness Opportunities to current and future stars of the program.

Building Champions

Nothing great can ever be accomplished alone! Become a member and get exclusive member benefits, raffles, access and more.

Panther Pitt

$10/month

1976 Society

$19.76/month

412 Club

$41.20/month

Royal

$100/month

Gold

$250/month

Alliance Premium

$500/month

Become a Member

proud partner of pitt athletics

Meet our athletes

At Alliance 412, our athletes are the heart and soul of our mission. Each one has a unique story of resilience, passion, and dedication. From overcoming personal challenges to achieving academic and athletic excellence, these student-athletes embody the spirit of Pittsburgh. Our athletes are not just players; they are leaders, scholars, and role models who inspire us every day.

Alliance 412 Athletes

for business

Oakland Originals is a platform to promote the brands of Pitt’s student-athletes and their NIL ventures. Learn more about how to amplify your business’s presence and reach a new generation with a customizable Pitt student-athlete partnership.  

Thank you to our

Business Partners

Your partnership fuels our mission to empower Pitt athletes through NIL opportunities and strengthen our community bonds. Together, we're creating a legacy of support and success.

AriseHealth logoToogether logoThe Paak logoEphicient logoEphicient logoEphicient logo2020INC logoOE logoEphicient logoEphicient logo
Alliance 412, founded by WellHive CEO and prominent Pitt Athletics supporter Chris Bickell, serves as the primary collective for Pitt Athletics providing a bridge between student-athletes, brands, influencers, businesses, charitable organizations, and the community to develop and creatively execute Name, Image, and Likeness opportunities. Bickell, a 1997 Pitt alum, made the largest single donation in Pitt Athletics history in 2021.

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