Alliance 412

Alliance 412 strengthens the University of Pittsburgh's reputation as a top destination for elite athletes by providing innovative Name, Image, and Likeness Opportunities to current and future stars of the program.

Pride. Partnership. Innovation.

Our strong partnership with Pitt Athletics provides the insight needed to perfectly complement the experience of our athletes.

Our Pittsburgh roots enable impactful relationships between our athletes and the businesses, charitable organizations, and fans that make our city GREAT.

Our resources and innovative solutions establish and monetize the brands of Pitt athletes building loyalty and excitement for Pitt Teams.

OUR ATHLETES

Blake Hinson

Marquis Williams

Greg Elliott

Donovan McMillon

Jerrod Means

PUTTING THE ATHLETE FIRST.

Facilitate relationships between businesses, charitable organizations, and individuals with student-athletes.
Provide strategic marketing and communications services for student-athletes and their corporate and nonprofit partners.
Serve as an ambassador for the University of Pittsburgh and city of Pittsburgh for the betterment of the entire student body.
Provide student-athletes with opportunities and resources to enhance their life skills and job readiness.

OUR ATHLETES

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INTRODUCING

Oakland Originals is the marketing and digital platform behind Alliance 412 that empowers athletes to develop and manage their personal brands in the NIL era.

Marketing

By building the brands of the athletes, their brands also increases, making them a more attractive option for brands to partner with them. We provide our athletes with access to their own marketing agency so that they can take advantage of their NIL.

Digital Platform

In the digital era, it's important for players to own their narratives and tell their stories. We build a digital platform around the players so that they can own their unique voices, stories and build their brands.

Winning the Resource Battle

Oakland Originals pays homage to the the legends that came from Oakland while building up the next generation of Oakland legends by providing athletes with their own marketing and digital platform to build their brands, positioning PITT to win the resource battle.

"INTRODUCING FORBES AVENUE"

'FORBES AVENUE' IS A DIGITAL PLATFORM BUILT TO EMPOWER ATHLETES TO OWN THEIR VOICE AND BUILD THEIR BRANDS IN THE DIGITAL AGE OF NIL.

Want to become a partner?

Thank you to our Sponsors

Cleveland Brothers

RM Law

Rendine Consulting

Thank you for your support !

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