Alliance 412 exists to strengthen the University of Pittsburgh’s reputation as a top destination for elite athletes by providing innovative Name, Image, and Likeness opportunities & resources to current and future stars of the program.  

Contribute to Alliance 412 by clicking the button below to set up recurring or one-time contributions.

*Please Note: All contributions go to a general fund.

Pay by Check.

Checks payable to “Alliance 412 LLC” should be mailed to:

Alliance 412, LLC
518 Kimberton Rd. #318 Phoenixville, PA 19460

Need to manage your contributions to Alliance 412?
Log in to your Payment Portal to view your account.

Alliance 412, founded by WellHive CEO and prominent Pitt Athletics supporter Chris Bickell, serves as the primary collective for Pitt Athletics providing a bridge between student-athletes, brands, influencers, businesses, charitable organizations, and the community to develop and creatively execute Name, Image, and Likeness opportunities. Bickell, a 1997 Pitt alum, made the largest single donation in Pitt Athletics history in 2021.

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