Join the Collaboration to

Win Championships in Pittsburgh

Alliance 412 strengthens the University of Pittsburgh's reputation as a top destination for elite athletes by providing innovative Name, Image, and Likeness Opportunities to current and future stars of the program.

Become a Member

Building Champions

Nothing great can ever be accomplished alone! Become a member and get exclusive member benefits, raffles, access and more.

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proud partner of pitt athletics

“Championships are always the result of great teamwork, and the Panthers have a great teammate in Alliance 412”

- Heather Lyke, Director of Athletics

Meet our athletes

At Alliance 412, our athletes are the heart and soul of our mission. Each one has a unique story of resilience, passion, and dedication. From overcoming personal challenges to achieving academic and athletic excellence, these student-athletes embody the spirit of Pittsburgh. Our athletes are not just players; they are leaders, scholars, and role models who inspire us every day.

Alliance 412 Athletes

for business

Oakland Originals is a platform to promote the brands of Pitt’s student-athletes and their NIL ventures. Learn more about how to amplify your business’s presence and reach a new generation with a customizable Pitt student-athlete partnership.  

Thank you to our

Business Partners

Your partnership fuels our mission to empower Pitt athletes through NIL opportunities and strengthen our community bonds. Together, we're creating a legacy of support and success.

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Alliance 412, founded by WellHive CEO and prominent Pitt Athletics supporter Chris Bickell, serves as the primary collective for Pitt Athletics providing a bridge between student-athletes, brands, influencers, businesses, charitable organizations, and the community to develop and creatively execute Name, Image, and Likeness opportunities. Bickell, a 1997 Pitt alum, made the largest single donation in Pitt Athletics history in 2021.

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